Box Office News

Box Office Analysis, July 16: 'Harry Potter' Performs Movie Magic

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Jul 16, 2007 | 6:05am EDT

Wizardry action is still the rage. The fantasy sequel Harry Potter and the Order of the Phoenix predictably took the top spot at the North American box office this weekend with $77.4 million, bringing its total to $140 million since opening to record-breaking numbers July 11.

J.K. Rowling’s fifth installment in the teen wizard saga debuted with $44.8 million in one day, the biggest Wednesday opener ever. The numbers included midnight screenings in the United States and Canada that brought in $12 million.

The previous four Harry Potter flicks all had bigger first weekends, ranging from $88.4 million to $102.7 million, but those all debuted Friday. Order of the Phoenix was the first to get a jump on the weekend with a Wednesday opening.

"We're in the middle of summer, and we just said why not, because kids are out of school," Dan Fellman, head of distribution for Warner Bros. told The Associated Press. "It certainly turned out to be the right decision."

Warner Bros. counts on the Harry Potter frenzy to persist with the publication next Saturday of the final book in the series, Harry Potter and the Deathly Hallows. "People are going to have Potter mania happening again when the book comes out," Paul Dergarabedian, president of box-office tracker Media By Numbers told AP. "They'll be walking book in hand into the movie theater."

The weekend's other new wide release, grisly horror story Captivity, starring Elisha Cuthbert, failed to make the top 10, opening with $1.55 million.

The Top 12 movies took in $171 million, up 13.95 percent from last year’s total of $150.1 million and up 3.41 percent from last weekend’s total of $165.4 million.

The Top Three films at the box office this time last year were: Buena Vista’s Pirates of the Caribbean: Dead Man's Chest, which stayed at No. 1 in its second week with $62.3 million in 4,133 theaters, averaging $15,085 per theater; Sony Pictures’ Little Man, which opened in second place with $21.6 million in 2,533 theaters, averaging $8,533 per theater; and Universal’s You, Me and Dupree, which opened in third place with $21.5 million in 3,131 theaters, averaging $6,875 per theater. (Click here to read last year's box office report).

BOX OFFICE TOP 10, ESTIMATES

(Source: Exhibitor Relations, Inc.)

No. 1: Harry Potter and the Order of the Phoenix (Warner Bros., PG-13)

• Gross: $77.4 million

• Weeks opened: NEW!

• Theaters: 4,285

• Per-theater average: $18,344

• Cume to date: $140 million (opened Wednesday)

No. 2: Transformers (Paramount, PG-13)

• Gross: $36 million (-49%)

• Weeks opened: 2

• Theaters: 4,050 (+39)

• Per-theater average: $8,889

• Cume to date: $222.9 million

No. 3: Ratatouille (Disney, G)

• Gross: $18 million (-38%)

• Weeks opened: 3

• Theaters: 3,625 (-315)

• Per-theater average: $4,971

• Cume to date: $143 million

No. 4: Live Free or Die Hard (Fox, PG-13)

• Gross: $10.8 million (-39%)

• Weeks opened: 3

• Theaters: 3,201 (-210)

• Per-theater average: $3,397

• Cume to date: $102.9 million

No. 5: License to Wed (Warner Bros., PG-13)

• Gross: $7.4 million (-29%)

• Weeks opened: 2

• Theaters: 2,604

• Per-theater average: $2,740

• Cume to date: $30.5 million

No. 6: 1408 (MGM, PG-13)

• Gross: $5 million (-29%)

• Weeks opened: 4

• Theaters: 2,206 (-425)

• Per-theater average: $2,271

• Cume to date: $62.2 million

No. 7: Evan Almighty (Universal, PG)

• Gross: $4.9 million (-43%)

• Weeks opened: 4

• Theaters: 2,702 (-758)

• Per-theater average: $1,840

• Cume to date: $87.8 million

No. 8: Knocked Up (Universal, R)

• Gross: $3.6 million (-30%)

• Weeks opened: 7

• Theaters: 1,715 (-504)

• Per-theater average: $2,136

• Cume to date: $138.1 million

No. 9: SiCKO (Weinstein/Lionsgate, PG-13)

• Gross: $2.6 million (-26%)

• Weeks opened: 4

• Theaters: 756 (+54)

• Per-theater average: $3,505

• Cume to date: $15.8 million

No. 10: Ocean's Thirteen (Warner Bros., PG-13)

• Gross: $1.9 million (-46%)

• Weeks opened: 6

• Theaters: 1,244 (-858)

• Per-theater average: $1,535

• Cume to date: $112.4 million

OTHER OPENINGS

Captivity (Lionsgate/After Dark, R)

• Gross: $1.5 million

• Weeks opened: NEW!

• Theaters: 1,050

• Per-theater average: $1,476

Talk to Me (Focus Features, R)

• Gross: $405,00

• Weeks opened: NEW!

• Theaters: 33

• Per-theater average: $12,273

Interview (Sony Pictures Classics, R)

• Gross: $41,620

• Weeks opened: NEW!

• Theaters: 6

• Per-theater average: $6,937

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