Box Office News

Box Office Analysis, Aug. 27: 'Superbad' Has Another Super Weekend

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Aug 27, 2007 | 6:07am EDT

The hit teen omedy Superbad came in No. 1 at the North American box office for the second week with an $18 million take.

"It just goes to show, you make them laugh, and they'll come," Rory Bruer, head of distribution for Sony, told The Associated Press. The studio kicked off Hollywood's big summer with a record-breaking debut weekend of $151.1 million for Spider-Man 3 in early May. "To start the summer with Spider-Man and end it like this is an absolute blast."

As for the other openers this weekend, Rowan Atkinson’s Mr. Bean's Holiday debuted in fourth place with $10.1 million, while the Jet Li-Jason Statham actioner War opened in fifth with $10 million. The sixth place opener was The Nanny Diaries, starring Scarlett Johansson, which premiered with $7.8 million.

Movies will have grossed about $4.15 billion by the time the season ends on Labor Day, up 8 percent from last summer, estimated Paul Dergarabedian, president of Media By Numbers.

"Whether it be sequels, originals, comedies, action movies or whatever, this particular mix of films brought audiences in a record-breaking way," Dergarabedian told AP. "We still have to temper that with the fact that the number of tickets sold is nowhere near a record."

The Top 12 movies took in $90.2 million, up 7.28 percent from last year’s total of $84 million but down 20.87 percent from last weekend’s total of $114 million.

The Top Three films at the box office this time last year: Buena Vista’s Invincible, which opened at No. 1 with $17 million in 2,917 theaters, averaging $5,839 per theater; Sony’s Talladega Nights , which stayed in second place in its third week with $8.1 million in 3,370 theaters, averaging $2,410 per theater; and Fox Searchlight's Little Miss Sunshine, which jumped up to third place in its fifth week with $7.3 million in 1,430 theaters, averaging $5,155 per theater (Click here to read last year's box office report).

BOX OFFICE TOP 10 ESTIMATES

(Source: Exhibitor Relations, Inc.)

No. 1: Superbad (Sony, R)

• Gross: $18 million (-46%)

• Weeks opened: 2

• Theaters: 2,948 (unchanged)

• Per-theater average: $6,106

• Cume to date: $68.5 million

No. 2: The Bourne Supremacy (Universal, PG-13)

• Gross: $12.3 million (-38%)

• Weeks opened: 4

• Theaters: 3,679 (-22)

• Per-theater average: $3,360

• Cume to date: $185.1 million

No. 3: Rush Hour 3 (New Line, PG-13)

• Gross: $12.2 million (-43%)

• Weeks opened: 3

• Theaters: 3,408 (-370)

• Per-theater average: $3,594

• Cume to date: $109 million

No. 4: Mr. Bean's Holiday (Universal, G)

• Gross: $10.1 million

• Weeks opened: NEW!

• Theaters: 1,714

• Per-theater average: $5,905

No. 5: War (Lionsgate, R)

• Gross: $10 million

• Weeks opened: NEW!

• Theaters: 2,277

• Per-theater average: $4,392

No. 6: The Nanny Diaries (MGM, PG-13)

• Gross: $7.8 million

• Weeks opened: NEW!

• Theaters: 2,629

• Per-theater average: $2,971

No. 7: The Simpsons Movie (Fox, PG-13)

• Gross: $4.4 million (-36%)

• Weeks opened: 5

• Theaters: 2,600 (-562)

• Per-theater average: $1,692

• Cume to date: $173.4 million

No. 8: Stardust (Paramount, PG-13)

• Gross: $3.9 million (-30%)

• Weeks opened: 3

• Theaters: 2,339 (-226)

• Per-theater average: $1,690

• Cume to date: $26.4 million

No. 9: Hairspray (New Line, PG)

• Gross: $3.4 million (-23%)

• Weeks opened: 6

• Theaters: 2,016 (-373)

• Per-theater average: $1,711

• Cume to date: $107.4 million

No. 10: The Invasion (Warner Bros., PG-13)

• Gross: $3.1 million (-47%)

• Weeks opened: 2

• Theaters: 2,776 (unchanged)

• Per-theater average: $1,131

• Cume to date: $11.5 million

OTHER OPENINGS

Resurrecting the Champ (Yari Film Group, PG-13)

• Gross: $1.8 million

• Weeks opened: NEW!

• Theaters: 1,605

• Per-theater average: $1,152

Illegal Tender (Universal, R)

• Gross: $1.4 million

• Weeks opened: NEW!

• Theaters: 512

• Per-theater average: $2,805

September Dawn (Slowhand Releasing, R)

• Gross: $600,000

• Weeks opened: NEW!

• Theaters: 857

• Per-theater average: $700

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