Box Office News

Box Office Analysis, Oct. 22: '30 Days' Takes Bite Out of Competition

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Oct 22, 2007 | 5:27am EDT

It's not Halloween yet, but the vampire flick 30 Days of Night, starring Josh Hartnett, opened in the top spot at the North American box office with $16 million.

But moviegoers chose to stay away from the latest crop of sober Academy Awards hopefuls, including: Ben Affleck's Gone Baby Gone, which opened in fifth place with $6 million; Reese Witherspoon and Jake Gyllenhaal's Rendition, which debuted in ninth with $4.1 million; and Halle Berry and Benicio Del Toro's Things We Lost in the Fire, which failed to reach the top 10 list, grossing only $1.6 million.

"Fall is the season of the serious movie, and it seems like audiences in a way are resisting the serious movie right now," Paul Dergarabedian, president of box-office tracker Media By Numbers told The Associated Press. "Audiences are finding their horror or their intensity in real life, and they're not looking for it in the movies."

Further proof that movie fans want fun over adversity: A 3-D version of Disney's Halloween perennial Tim Burton's the Nightmare Before Christmas came in at No. 8 with $5.1 million and had a better rate of return per-theater than any of the new wide releases.

The Top 12 movies took in a total of $79.7 million, down 10.24 percent from last year’s total of $88.8 million and down 4.95 percent from last weekend’s total of $83.8 million.

The Top Three films at the box office this time last year: Buena Vista’s The Prestige, which opened at No. 1 with $14.8 million in 22,81 theaters, averaging $6,489 per theater; Warner Bros. The Departed, which stayed in second place in its third week with $13.4 million in 3,005 theaters, averaging $4,480 per theater; and Paramount’s Flags of Our Fathers, which opened in third with $10.2 million in 1,876 theaters, averaging $5,461 per theater (Click here to read last year's box office report).

BOX OFFICE TOP 10 ESTIMATES

(Source: Exhibitor Relations, Inc.)

No. 1: 30 Days of Night (Sony, R)

• Gross: $16 million

• Weeks opened: NEW!

• Theaters: 2,855

• Per-theater average: $5,604

No. 2: Tyler Perry's Why Did I Get Married? (Lionsgate, PG-13)

• Gross: $12.1 million (-43%)

• Weeks opened: 2

• Theaters: 2,034 (+23)

• Per-theater average: $5,949

• Cume to date: $38.8 million

No. 3: The Game Plan (Buena Vista, PG)

• Gross: $8.1 million (-26%)

• Weeks opened: 4

• Theaters: 3,301 (+173)

• Per-theater average: $2,460

• Cume to date: $69.1 million

No. 4: Michael Clayton (Warner Bros, R)

• Gross: $7.1 million (-32%)

• Weeks opened: 3

• Theaters: 2,585 (+74)

• Per-theater average: $2,747

• Cume to date: $21.9 million

No. 5: Gone Baby Gone (Miramax, R)

• Gross: $6 million

• Weeks opened: NEW!

• Theaters: 1,713

• Per-theater average: $3,503

No. 6: The Comebacks (Fox Atomic, PG-13)

• Gross: $5,8 million

• Weeks opened: NEW!

• Theaters: 2,812

• Per-theater average: $2,080

No. 7: We Own the Night (Warner Bros., R)

• Gross: $5.5 million (-49%)

• Weeks opened: 2

• Theaters: 2,362 (unchanged)

• Per-theater average: $2,329

• Cume to date: $19.7 million

No. 8: Tim Burton's the Nightmare Before Christmas (Walt Disney, PG)

• Gross: $5.1 million

• Weeks opened: NEW!

• Theaters: 564

• Per-theater average: $9,122

No. 9: Rendition (New Line, R)

• Gross: $4.1 million

• Weeks opened: NEW!

• Theaters: 2,250

• Per-theater average: $1,856

No. 10: The Heartbreak Kid (Paramount, R)

• Gross: $3.9 million (-46%)

• Weeks opened: 3

• Theaters: 2,782 (-451)

• Per-theater average: $1,402

• Cume to date: $32.1 million

OTHER OPENINGS

Things We Lost in the Fire (DreamWorks, R)

• Gross: $1.6 million

• Weeks opened: NEW!

• Theaters: 1,142

• Per-theater average: $1,405

The Ten Commandments (Rocky Mountian Pictures, PG)

• Gross: $474,760

• Weeks opened: NEW!

• Theaters: 830

• Per-theater average: $572

Wristcutters: A Love Story (After Dark Films, R)

• Gross: $38,443

• Weeks opened: NEW!

• Theaters: 3

• Per-theater average: $12,814

Reservation Road (Focus Features, R)

• Gross: $36,821

• Weeks opened: NEW!

• Theaters: 14

• Per-theater average: $2,630

O Jerusalem (Rocky Mountain Pictures, PG)

• Gross: $17,192

• Weeks opened: NEW!

• Theaters: 11

• Per-theater average: $1,563

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