Box Office News

Box Office Analysis, Nov. 19: 'Beowulf' Gets a Hero's Welcome

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Nov 19, 2007 | 5:57am EST

Beowulf slew the competition this weekend. The animated telling of one of English literature’s oldest epic poems debuted in the top spot at the North American box office with $28.1 million, giving a huge boost to 3-D films in the process.

Beowulf’s director Robert Zemeckis once again used performance-capture technology to render lifelike images of its stars Ray Winstone and Angelina Jolie. According to The Associated Press, 40 percent of Beowulf’s gross came from special 3-D showings in regular theaters and on Imax screens.

The film did $8 million in ticket sales on 638 screens equipped with technology from RealD, which uses a special reflective screen and polarized lens glasses that moviegoers can take as a souvenir. Beowulf also sold $3.6 million worth of tickets on 84 Imax screens showing the film using their own 3-D technology.

"If this isn't a mandate on the popularity and viability of 3-D, I don't know what is," Paul Dergarabedian, president of box-office tracker Media By Numbers, told AP.

The fantasy tale Mr. Magorium's Wonder Emporium, starring Dustin Hoffman and Natalie Portman, opened in fifth place with $10 million, while Love in the Time of Cholera, an adaptation of Gabriel Garcia Marquez’s novel starring Javier Bardem, debuted in 10th place with $1.9 million.

The Top 12 movies took in a total of $94.6 million, down 29.15 percent from last year’s total of $133.6 million and down 3.19 percent from last weekend’s total of $97.7 million.

The Top Three films at the box office this time last year: Warner Bros.’ Happy Feet, which opened at No. 1 with $41.5 million in 3,804 theaters, averaging $10,918 per theater; Sony’s Casino Royale, which debuted in second place with $40.8 million in 3,434 theaters, averaging $11,891 per theater; and 20th Century Fox’s Borat, which dropped to third place in its third week with $14.6 million in 2,611 theaters, averaging $5,593 per theater (Click here to read last year's box office report).

BOX OFFICE TOP 10 ESTIMATES

(Source: Exhibitor Relations, Inc.)

No. 1: Beowulf (Paramount, PG-13)

• Gross: $28.1 million

• Weeks opened: NEW!

• Theaters: 3,153

• Per-theater average: $8,912

No. 2: Bee Movie (Paramount, PG)

• Gross: $14.3 million (-44%)

• Weeks opened: 3

• Theaters: 3,984 (+40)

• Per-theater average: $3,589

• Cume to date: $25.5million

No. 3: American Gangster (Universal, R)

• Gross: $13.2 million (-45%)

• Weeks opened: 3

• Theaters: 3,110 (+51)

• Per-theater average: $4,250

• Cume to date: $100.9 million

No. 4: Fred Claus (Warner Bros., PG)

• Gross: $12 million (-35%)

• Weeks opened: 2

• Theaters: 3,603 (unchanged)

• Per-theater average: $3,331

• Cume to date: $35.7 million

No. 5: Mr. Magorium's Wonder Emporium (20th Century Fox., G)

• Gross: $10 million

• Weeks opened: NEW!

• Theaters: 3,164

• Per-theater average: $3,168

No. 6: Dan in Real Life (Buena Vista, PG-13)

• Gross: $4.5 million (-25%)

• Weeks opened: 4

• Theaters: 1,901 (-40)

• Per-theater average: $2,373

• Cume to date: $37 million

No. 7: No Country for Old Men (Miramax, R)

• Gross: $3 million (+153%)

• Weeks opened: 2

• Theaters: 148 (+120)

• Per-theater average: $20,932

• Cume to date: $4.9 million

No. 8: Lions for Lambs (MGM/UA, R)

• Gross: $2.9 million (-57%)

• Weeks opened: 2

• Theaters: 2,216 (+1)

• Per-theater average: $1,310

• Cume to date: $11.5 million

No. 9: Saw IV (Lionsgate, R)

• Gross: $2.3 million (-53%)

• Weeks opened: 4

• Theaters: 2,097 (-807)

• Per-theater average: $1,111

• Cume to date: $61.8million

No. 10: Love in the Time of Cholera (New Line, R)

• Gross: $1.8 million

• Weeks opened: NEW!

• Theaters: 852

• Per-theater average: $2,201

OTHER OPENINGS

Southland Tales (Samuel Goldwyn, R)

• Gross: $116,550

• Weeks opened: NEW!

• Theaters: 63

• Per-theater average: $1,850

Margot at the Wedding (Paramount Vantage, R)

• Gross: $82,929

• Weeks opened: NEW!

• Theaters: 2

• Per-theater average: $41,465

Smiley Face (First Look, R)

• Gross: $6,502

• Weeks opened: NEW!

• Theaters: 1

• Per-theater average: $6,502

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