Box Office News

Box Office Analysis, Nov. 26: An 'Enchanted' Thanksgiving Weekend

By:
Nov 26, 2007 | 6:04am EST

The delightful Enchanted captivated audiences over the Thanksgiving holiday, debuting on top of the North American box office with $35.3 million over the weekend and $50 million since debuting Wednesday.

Enchanted, starring Amy Adams as an animated fairy princess who comes to life, is now the second biggest Thanksgiving opener ever, behind Toy Story 2, which grossed $80.1 million in a five-day period in 1999.

Among other new wide releases, the family dramedy This Christmas, starring Loretta DevineDelroy Lindo and Chris Brown, opened in second place with $18.6 million and $27.1 million since Wednesday, while the video-game adaptation Hitman, starring Timothy Olyphant, debuted in fourth with $13 million over the weekend and $21 million since Wednesday.

The drama August Rush, starring Freddie HighmoreKeri Russell and Jonathan Rhys Meyers, opened in seventh place with $9.4 million for the weekend and $13.3 million since Wednesday. And finally, the Stephen King adaptation The Mist, premiered in ninth place with $9.1 million for the weekend and $13 million since Wednesday.

Overall, the box office numbers went up after being in a slump. "That's good for an industry that's been in a downtrend for almost two months," Paul Dergarabedian, president of box-office tracker Media By Numbers told The Associated Press. "Thanksgiving sets the tone for the rest of the year and the holiday season in general. This was a key weekend, and it delivered."

The Top 12 movies took in a total of $153 million for the weekend and $218 million since Wednesday, up 6 percent from last year’s total of $205.7 million and up 65.12 percent from last weekend’s total of $92.6 million.

The Top Three films at the box office this time last year: Warner Bros.’ Happy Feet, which stayed at No. 1 in its second week with $37 million in 3,153 theaters, averaging $11,747 per theater; Sony’s Casino Royale, which stayed in second place in its second week with $30.7 million in 3,984 theaters, averaging $7,727 per theater; and Buena Vista’s Deja Vu, which opened in third place with $20.5 million in 3,110 theaters, averaging $6,616 per theater (Click here to read last year's box office report).

BOX OFFICE TOP 10 ESTIMATES

(Source: Exhibitor Relations, Inc.)

No. 1: Enchanted (Disney, PG)

• Gross: $35.3 million

• Weeks opened: NEW!

• Theaters: 3,730

• Per-theater average: $9,472

• Cume to date: $50 million (opened Wednesday)

No. 2: This Christmas (Sony/Screen Gems, PG-13)

• Gross: $18.6 million

• Weeks opened: NEW!

• Theaters: 1,858

• Per-theater average: $10,011

• Cume to date: $27.1 million (opened Wednesday)

No. 3: Beowulf (Paramount, PG-13)

• Gross: $16.2 million (-41%)

• Weeks opened: 2

• Theaters: 3,218 (+65)

• Per-theater average: $5,047

• Cume to date: $56.3 million

No. 4: Hitman (20th Century Fox, R)

• Gross: $13 million

• Weeks opened: NEW!

• Theaters: 2,458

• Per-theater average: $5,303

• Cume to date: $21 million (opened Wednesday)

No. 5: Bee Movie (Paramount, PG)

• Gross: $12 million (-14%)

• Weeks opened: 4

• Theaters: 3,507 (-477)

• Per-theater average: $3,425

• Cume to date: $112 million

No. 6: Fred Claus (Warner Bros., PG)

• Gross: $10.7 million (-10%)

• Weeks opened: 3

• Theaters: 3,603 (unchanged)

• Per-theater average: $2,979

• Cume to date: $53 million

No. 7: August Rush (Warner Bros., PG)

• Gross: $9.4 million

• Weeks opened: NEW!

• Theaters: 2,310

• Per-theater average: $4,082

• Cume to date: $13.3 million (opened Wednesday)

No. 8: American Gangster (Universal, R)

• Gross: $9.2 million (-28%)

• Weeks opened: 4

• Theaters: 2,799 (-311)

• Per-theater average: $3,290

• Cume to date: $115.7 million

No. 9: The Mist (MGM, R)

• Gross: $9 million

• Weeks opened: NEW!

• Theaters: 2,423

• Per-theater average: $3,740

• Cume to date: $13 million (opened Wednesday)

No. 10: No Country for Old Men (Miramax, R)

• Gross: $8.1million (+164%)

• Weeks opened: 3

• Theaters: 860 (+712)

• Per-theater average: $9,433

• Cume to date: $16.6 million

OTHER OPENINGS

I'm Not There (Weinstein Co., R)

• Gross: $757,385

• Weeks opened: NEW!

• Theaters: 63

• Per-theater average: $5,826

• Cume to date: $1 million (opened Wednesday)

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