Box Office News

Box Office Analysis, Jan. 7: 'National Treasure' on Top for Third Week

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Jan 07, 2008 | 5:58am EST

Third time’s a charm. For the third week in a row, National Treasure: Book of Secrets continued to lead the pack at the North American box office with a $20.2 million gross over the weekend, followed by I Am Legend with $16.3 million.

The weekend's only new wide release--the fright flick One Missed Call, starring Edward Burns and Shannyn Sossamon--debuted in fifth place with $13.5 million.

The real star of the weekend was Juno, which features a star-making turn from Ellen Page as a whip-smart pregnant teen. It moved up to third place with $16.2 million, due to a theater expansion.

"It's the coolest little success story coming out of 2007," Paul Dergarabedian, president of box office tracker Media By Numbers told The Associated Press. "It's playing like a mini-blockbuster right now."

The Top 12 movies took in $123.8 million, up 18.55 percent from last year’s $104.4 million on the same weekend but down 26.53 percent from last weekend’s total of $168.6 million.

The Top Three films at the box office this time last year: Fox’s Night at the Museum, which stayed at No. 1 in its third week with $23.7 million in 3,730 theaters, averaging $6,366 per theater; Sony’s The Pursuit of Happyness, which stayed in second place in its fourth week with $12.8 million in 3,027 theaters, averaging $4,255 per theater; and Universal’s Children of Men, which moved up to third place in its third week of release with $10.1 million in 1,209 theaters, averaging $8,435 per theater (Click here to read last year's box office report).

BOX OFFICE TOP 10 ESTIMATES

(Source: Exhibitor Relations, Inc.)

No. 1: National Treasure: Book of Secrets (Walt Disney, PG)

• Gross: $20.2 million (-43%)

• Weeks opened: 3

• Theaters: 3,762 (-70)

• Per-theater average: $5,376

• Cume to date: $171 million

No. 2: I Am Legend (Warner Bros., PG-13)

• Gross: $16.3 million (-40%)

• Weeks opened: 4

• Theaters: 3,648 (+12)

• Per-theater average: $4,490

• Cume to date: $228.7 million

No. 3: Juno (Fox Searchlight, PG-13)

• Gross: $16.2 million (+53%)

• Weeks opened: 5

• Theaters: 1,925 (+906)

• Per-theater average: $8,429

• Cume to date: $52 million

No. 4: Alvin and the Chipmunks (20th Century Fox, PG-13)

• Gross: $16 million (-45%)

• Weeks opened: 4

• Theaters: 3,462 (-22)

• Per-theater average: $4,622

• Cume to date: $176.7 million

No. 5: One Missed Call (Warner Bros., PG-13)

• Gross: $13.5 million

• Weeks opened: NEW!

• Theaters: 2,240

• Per-theater average: $6,038

No. 6: Charlie Wilson's War (Universal, R)

• Gross: $8.1 million (-32%)

• Weeks opened: 3

• Theaters: 2,594 (+19)

• Per-theater average: $3,155

• Cume to date: $52.6 million

No. 7: P.S. I Love You (Warner Bros., PG-13)

• Gross: $8 million (-14%)

• Weeks opened: 3

• Theaters: 2,471 (+7)

• Per-theater average: $3,244

• Cume to date: $39.3 million

No. 8: Water Horse: Legend of the Deep (Sony, PG-13)

• Gross: $6.3 million (-31%)

• Weeks opened: 2

• Theaters: 2,777 (+5)

• Per-theater average: $2,269

• Cume to date: $30.8 million

No. 9: Sweeney Todd (DreamWorks, R)

• Gross: $5.4 million (-34%)

• Weeks opened: 3

• Theaters: 1,249 (unchanged)

• Per-theater average: $4,323

• Cume to date: $38.4 million

No. 10: Atonement (Focus Features, R)

• Gross: $5.1 million (+64%)

• Weeks opened: 5

• Theaters: 583 (+273)

• Per-theater average: $8,790

• Cume to date: $19.2 million

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