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Box Office: 'Iron Man 3' Beats 'The Avengers' International Debut With $195.3M!

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Apr 28, 2013 | 2:31pm EDT

Robert Downey, Jr.Iron Man 3 opened this weekend to massive results in 42 international territories with a mind-blowing $195.3 million and in the process does the unthinkable and beats The Avengers 39-territory rollout a year ago of $185.1 million.  IMAX results were equally impressive with record openings in key territories.  

As we all know, The Avengers went on to a still record-holding $207.4 million North American debut.  This raises the question, could Iron Man 3 come anywhere close to those kind of numbers?  Projections have ranged from $125 to $150 million, but who knows....before The Avengers' international debut, most pegged its North American opening weekend at $150 to $175 million.  How big do you think Iron Man 3 will be?

Stats courtesy of Disney: Marvel’s Iron Man 3 began its record-breaking rollout in 42 international territories representing 79% of the international marketplace. The film has taken in an estimated $195.3M, surpassing the $185.1M international opening weekend take of Marvel's The Avengers.  The film opens in the U.S. on May 3rd.   
Note: Significant territories not opening this weekend are: Russia, China and Germany.
International Highlights
•    Biggest opening weekend ever in: Argentina, Hong Kong, Indonesia, Vietnam, Taiwan, Philippines, Malaysia and Singapore
•    Biggest opening day ever in: Taiwan, Philippines, Singapore, Vietnam and Malaysia
•    Biggest Marvel opening weekend in: Australia, Sweden, Norway, Denmark, Netherlands, Finland, Hungary, Romania, New Zealand, Argentina, Hong Kong, Indonesia, Vietnam, Taiwan, Philippines and Malaysia
•    #1 film in every market and is the biggest opening weekend  of all time in Asia Pacific and Latin America

Performance to date – key territories
              
UK         $21.5M    
Korea         $19.2M    
Australia         $18.4M    
Mexico         $16.1M    
France         $14.7M    
Brazil         $12.3M    
Italy         $11.2M    
Taiwan         $8.4M    
Philippines         $7.4M    
Japan         $5.4M    
India         $5.2M    
Spain         $5.0M    
HK         $4.9M    
Malaysia         $4.6M    
Indonesia         $4.5M    
Other         $36.5M    
Total         $195.3M    
 
Additional details by key territory:
Australia        Biggest Disney and Marvel opening of all time
Brazil              2nd biggest opening weekend of all time
Mexico               3rd biggest opening weekend of all time
France            2nd biggest Marvel opening behind (Spider Man 3)
Italy                   Biggest April opening in industry history                  
UK                  2nd biggest Marvel opening of all time behind The Avengers
India               2nd biggest all time opening, 44% above The Avengers
Japan              3rd biggest Marvel opening day

Additional Iron Man 3 stats courtesy of IMAX: IRON MAN 3's IMAX international results produced numerous records, generating  approximately $7.2 mil as of Sunday evening on 113 IMAX screens for a massive per screen average of $64k.

RELATED: Iron Man 3 Trailer: 9 Revealing Shots

Specifically, record openings were delivered in key territories (Brazil, Taiwan, Philippines and Netherlands) and a slew of 2nd best openings.  Additionally, many individual theater highest-opening Friday and Saturday records were set (including locations in Mexico, UK, India and Hong Kong).

Further, IMAX's IM3 International weekend total and per screen average establish new highs for any previous IMAX release of a Marvel title, including the fantastic results of last year’s Avengers. China launches the picture on midnight of April 30th (technically May 1) with expectations running high. Advance tickets are selling like gangbusters in our theaters and the domestic launch this coming week is primed for a stellar opening.

 


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