Box Office News

Talking $20 Movie Tickets on Fox Business News Live

May 20, 2010 | 8:00pm EDT

Some IMAX theaters in New York were charging $20 per movie ticket to see the latest 'Shrek Forever After' 3D movie. Now, the owners of AMC Theaters say the $20 price mark per movie ticket was a mistake. Paul Dergarabedian discusses on Fox Business News Live how the price point needs to remain at a reasonable level or else it can really hurt the industry. What has really kept the industry booming over the last decade has been the price point and it will need to remain in check in order for audiences to justify spending the money to go to a movie. The movie ticket prices that have been perceived as reasonable have really been the golden goose of the industry by filling seats in movie theaters.

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