Box Office News

'Potter 7' Posts 6th best opening weekend ever!

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Nov 21, 2010 | 8:13am EST

058894H1.jpgA boy wizard cast a huge box office spell this weekend as Harry Potter and the Deathly Hallows Part 1 posts the sixth biggest opening weekend of all-time!

The beginning of the end is at hand as Harry Potter and the Deathly Hallows Part 1 kicked off the two part denouement of the most successful movie franchise of all-time with a magical $125,120,000!   The Warner Bros.’ release conjured huge opening weekend numbers and in the process set a new ‘Potter’ record.  2005’s Harry Potter and the Goblet of Fire is the only film in the series thus far to open in excess of $100 million having earned $102.7 million in its first three days back in 2005.  A true “event” film in every sense of the word, Harry Potter and the Deathly Hallows, Part 1 drew massive crowds to the multi-plex as this decade-long, epic adventure has interest in the franchise at an all-time high.  A great marketing campaign, off-the-chart audience awareness, midnight showings and a record  IMAX performance of $12.4 million in just 239 theatres, ensured that this weekend saw “Potter Mania” hit a fever pitch. 

Check out our exclusive 'Harry Potter' themed comic strip from Francesco Marciuliano.  Francesco writes the internationally-syndicated comic strip “Sally Forth” and the webcomic “Medium Large.” He was the head writer for the PBS series “SeeMore’s Playhouse,” for which one of his episodes won two 2007 Daytime Emmys. He currently writes for the Onion News Network.

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Paramount’s release of the Dreamworks’ animated Megamind took the second spot with around $16.2 million and a third weekend drop of 44 percent. Timing is everything and the film enjoyed two solid weeks at the top of the charts in a Potter-less marketplace and a voracious family audience hungry for kid appropriate movie-going fun.  As its crosses the $100 million mark this weekend, Megamind holds the distinction of being the first blockbuster of the 2010 holiday movie season.  

In third with $13.1 million is last weekend’s second place finisher Unstoppable from Twentieth Century Fox.  Denzel Washington and Tony Scott have re-teamed for the fifth time in this runaway train action film that uses the director’s signature visual style to full effect.  The star power of Washington and his draw for older movie-goers gave the film a modest 42 percent second weekend drop and brings the film to $42 million by Sunday night.

Fourth place goes to the Todd Phillips comedy Due Date which incidentally has been the No. 1 film in the international marketplace for the past two weeks.  A  third weekend drop of 41% allowed the film to generate a $9.15 million and brings domestic revenues to the $72.7 million mark.  Robert Downey Jr. and Zach Galifianakis as mismatched travel companions on a road trip from hell have made this R-rated comedy a solid holiday season hit.

Lionsgate's Russell Crowe action vehicle The Next Three Days, debuted in the fifth spot with $6.75 million in a very competitive marketplace.  On the positive side, a cinemascore of B+ should give the film solid prospects with the over 25 audience which made up 83% of the moviegoers.

Morning Glory from Paramount wound up in sixth place with a second weekend gross of $5.2 million and a post-weekend total nearing $20 million.  The Harrison Ford, Rachel McAdams romantic comedy debuted on a Wednesday and then took the fifth spot last weekend with $9.2 million and a first five day total of $11.8 million.  

Comparisons to last year’s comparable weekend were tough (down 24%) considering that Twilight: New Moon posted the single biggest opening day gross in history with $72.7 million and went on to post the third biggest opening weekend of all-time with a whopping $142.8 million! 

Thanksgiving week is typically a big one for Hollywood and with Disney's Tangled, Sony's Burlesque, Fox's Love and Other Drugs and CBS Films' Faster on the way, this should be another big week at the movies.

With the release of Harry Potter 7, the holiday movie season will hit its stride and with just 7 weekends remaining in the box office year of 2010 we aim toward the possibility of the first $11 billion box office year.

Weekend Box Office

Top 10 Movies - Weekend of November 19, 2010 (Estimates)

    Movie     Weekend     Total

1     Harry Potter and the Deathly Hallows, Part 1 (PG-13)     $125.1 M     $125.1 M

2     Megamind (PG)     $16.2 M     $109.5 M

3     Unstoppable (PG-13)     $13.1 M     $42.0 M

4     Due Date (R)     $9.2 M     $72.7 M

5     The Next Three Days (PG-13)     $6.8 M     $6.8 M

6     Morning Glory (PG-13)     $5.2 M     $19.9 M

7     Skyline (PG-13)     $3.4 M     $17.6 M

8     RED (PG-13)     $2.5 M     $83.6 M

9     For Colored Girls (R)     $2.4 M     $34.5 M

10     Fair Game (PG-13)     $1.5 M     $3.7 M

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