Celebrity photographer Dewey Nicks is set to direct the film Rodeo Queen, which will be overseen by Madonna's Maverick Entertainment company.
Nicks, who has photographed celebrities for magazines such as GQ, Rolling Stone, Vogue and Vanity Fair gained became interested in the feature film after shooting a print campaign introducing a Tommy Hilfiger underwear campaign line in Austin, Texas, Reuters reported.
"This is such a strong piece of nostalgic American culture, and with Madonna at the forefront, people are rediscovering this style of rodeo in fashion,'' Nicks said.
Rodeo Queen is based on a Texas Monthly article about four young women competing for the title of Rodeo Queen of Llano, Texas. Nicks will reportedly be paid a low seven-figure salary to direct the picture.
"The rodeo is set up to celebrate the athleticism of men, and this is really the only part that has to do with women, not counting the buckle bunnies, who are like groupies chasing the cowboys," Nicks added.