General News

Advertisers pull out of "Dateline"

Oct 05, 2001 | 12:38pm EDT

A major media buyer has acknowledged that some of its clients asked that their spots be pulled from Tuesday night's Dateline NBC, which recounted the events aboard United Flight 93 that went down in Pennsylvania on Sept. 11. Kris Magel, an executive with Optimedia, told today's (Friday) Wall Street Journal that some advertisers are "wary of news programming that could touch on tragedy. ... If you have a funny ad, you don't want to be in Dateline after someone speaks about the loss of a husband."

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