General News

ABC makes $25 million pact with West Point

By:
Oct 24, 2001 | 10:37am EDT

In what the Associated Press has described as further evidence that "the lines between advertising and entertainment on television are blurring," ABC has signed a $25 million deal with a West Point alumni group to promote the military academy via TV specials and commercials.

Among other things, the deal calls for ABC to run a primetime special next June titled Young America Celebrates West Point and to air an ad campaign aimed at aiding West Point's recruiting effort via "West Point Minute" spots on Good Morning America and Nightline.

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