In an interview appearing in today's New York Daily News, Elfman said, "The studio has to support us in helping us make the show, and it's the network's responsibility to promote us. If everybody does their job, you have success."
ABC moved the show from Tuesdays at 9:00 p.m. to Tuesdays at 8:00 p.m. "What 'Dharma' needs is for viewers to rediscover it and reconnect with what that show is all about," Stacey Lynn Koerner of media buyers Initiative Media told the newspaper. "It wouldn't hurt for the network to put more promotional push behind it. Sometimes, it's all about the packaging."