General News

"Today" scores big "get"

Nov 27, 2001 | 9:14am EST

NBC's Today show, which has been struggling in recent weeks to maintain its lead over ABC's Good Morning America, scored a major "get" Monday when it landed the first TV interviews with two American aid workers who had been jailed by the Taliban for allegedly proselytizing Christianity, a capital crime under its rule.

Executive producer Jonathan Wald told today's New York Daily News that the show's producers had established a "good relationship" with the father of one of the women, Heather Mercer, "and our team has been working to keep that relationship going all along."

The interview was particularly significant given recent studies indicating that Today's features had been growing "softer," while GMA's were being devoted to weightier matters.

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