"The campaign hasn't been broad enough," an unnamed rival studio exec told the newspaper. "They're acting like it's the campaign for The Empire Strikes Back instead of the original Star Wars. They're assuming an awareness, interest and familiarity that I'm not sure are there."
The Inquirer itself commented that the movie "could use a few appendices to explain who's who and what's what. The central figures in the large cast ... enter and exit without benefit of back-story, which may throw off Tolkien novices."