"Snoop's the ultimate pimp," Francis told TV Guide Online. "He loves women and he loves the videos. He's a fan and he wanted to make his own."
Reportedly, Snoop will enjoy a healthy percentage of profits from the salacious video, as well. Francis wouldn't discuss financial details, but he did say, "It's very similar to [Snoop's] record deal."
The GGW series is a compilation of home video-style footage that captures female Spring Breakers and Mardi Gras participants flashing normally covered parts of their bodies in public and in front of crowds of people.