The movie adaptation of Kathryn Stockett's bestselling book of the same name will compete for Outstanding Motion Picture against seven-time nominee Pariah, comedy Tower Heist, Jumping The Broom and The First Grader, while stars Viola Davis and Emma Stone will go head-to-head for the title of Outstanding Actress in a Motion Picture.
The Help co-stars Bryce Dallas Howard, Octavia Spencer and Cicely Tyson are also nominated in the Outstanding Supporting Actress field, alongside Pariah's Kim Wayans and Bridesmaids comedienne Maya Rudolph.
Eddie Murphy (Tower Heist), Vin Diesel (Fast Five), Don Cheadle (The Guard) and Charles Parnell (Pariah) also land nods in the male acting categories.
In the TV nominations, Modern Family, Tyler Perry's House of Payne and The Game will fight for the Outstanding Comedy Series trophy, while Grey's Anatomy and Boardwalk Empire have been named among the Outstanding Drama Series.
Nominees for TV acting include Ice T (Law & Order: Special Victims Unit), Vanessa Williams (Desperate Housewives), 30 Rock's Tracy Morgan, Gabourey Sidibe (The Big C) and Taraji P. Henson (Person of Interest).
Meanwhile, in the music categories, Chris Brown, Bruno Mars and Cee Lo Green are up for Outstanding Male Artist, while Beyonce, Jill Scott and Mary J. Blige have landed nods for the female equivalent.
Beyonce will also compete for Outstanding Album (4), Song (Best Thing I Never Had) and Music Video (I Was Here), as will Adele, whose Someone Like You song and promo are nominated.
The winners will be unveiled during a Hollywood ceremony on 17 February (12).