General News

Mad Men posters upset New Yorkers

By:
Mar 01, 2012 | 12:15pm EST

The posters, which show the silhouette of Jon Hamm's character Don Draper falling from a tall building - a theme that has always featured in the drama's opening credits - has upset New Yorkers who claim the billboards are insensitive to those who were forced to jump from the World Trade Center's high floors after the Twin Towers were hit by planes on 11 September, 2001.

Deborah Burlingame, whose father piloted one of the jets hijacked by terrorists on the fateful day, says, "I find it impossible to believe that any advertiser could be so stupid as to think you can put up a billboard in New York City which shows a human being tumbling down in space and not imagine that this will evoke the tragic memory of those poor souls on 9/11."

But the Mad Men creators are fighting back, stating, "The image of Don Draper tumbling through space has been used since the show began in 2007 to represent a man whose life is in turmoil.

"The image used in the campaign is intended to serve as a metaphor for what is happening in Don Draper's fictional life and in no way references actual events."

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