Each iPod case will come complete with an iPod courtesy of Apple computers and a playlist full of songs handpicked by various celebrities. Ecko says, "I wanted to become involved in bringing new energy to the organization using art, music, and youth culture. I also wanted to do something with an impact to make a difference."
The designer and celebrity pairings include Marc Ecko with Mary J. Blige; Carolina Herrera with Renee Zellweger; Betsey Johnson with Cyndi Lauper; Cynthia Rowley with Maggie Gyllenhaal; Luca Orlandi of Luca Luca with Mischa Barton; Robert Lee Morris with Brooke Shields; Vivienne Tam with Jessica Alba; Liz Lange with Billy Baldwin and Chynna Phillips; Max Azria of BCBG Max Azria with Brittany Murphy; Nanette Lepore with Hype Williams; Judith Leiber with Katie Holmes; and Carmen Marc Valvo with Vanessa Williams.
Proceeds from the sale will benefit Fashion Targets Breast Cancer® (FTBC), an initiative of the Councel of Fashion Designers of America Foundation, which, since its start in 1994 has raised more than $40 million for distribution to breast cancer organizations in 13 countries. The auction is currently live on eBay at Live Auctions and will conclude at 8:00 PM EST Wednesday, June 22 at a party hosted by Marc Ecko and Carolina Herrera.