General News

Yogi Berra Settles 'Sex and the City' Spat

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Sep 21, 2005 | 9:28am EDT

Baseball legend Yogi Berra has reached a settlement with TV network TBS in his $10 million lawsuit over the use of his name in a Sex and the City ad campaign.

While bosses at TBS have not commented on the settlement, Berra's lawyer Louis Smoley says both parties have agreed to mediation and the payout was "substantial".

Berra was outraged after learning his name was included in a multiple-choice quiz asking consumers the definition of "Yogasm" in print ads on buses and subways plugging Sex and the City.

The three possible answers were (a) a type of yo-yo; (b) sex with Yogi Berra; or (c) what [Kim Cattrall's character] Samantha has with a guy from yoga class.

In the suit filed in New York Supreme Court, the retired sports star said he had been tainted by the ad, pointing out he is a married grandfather and a "deeply religious man who has maintained and continues to maintain a moral lifestyle".

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