The company announced today he'll appear in ads for both Unplugged for Her and Unplugged for Him this fall.
With his new deal, he joins other musicians like Lady Gaga, Adam Levine
and Justin Bieber
in the packed but highly profitable celebrity fragrance field. Today, five of the top 10 fragrances in the U.S. are celebrity branded or endorsed.
What do you think? Would you want to smell like Bon Jovi? Will you buy Unplugged?