Moviegoers celebrated "Mummy"'s Day this weekend with a record setting $70 million opening.
Universal's PG-13 rated adventure sequel The Mummy Returns kicked off Hollywood's pre-summer season with a staggering ESTIMATED $70.11 million at 3,104 theaters ($20,615 per theater). Mummy accounted for about 65% of the weekend's total key films gross of $107.5 million.
Mummy goes into the record books as the biggest three day non-holiday opening ever, beating the record set by 20th Century Fox and Lucasfilm's Star Wars: Episode One -- The Phantom Menace with $64.81 million the weekend of May 21-23, 1999, at 2,970 theaters ($21,822 per theater). Having opened on a Wednesday, Phantom Menace's cume for five days was $105.7 million.
The 1999 original The Mummy opened to $43.4 million the weekend of May 7-9 at 3,209 theaters ($13,515 per theater). In its second weekend it fell 43% to $24.86 million at 3,226 theaters ($7,705 per theater). Its cume after 10 days was $80.6 million. Mummy went on to do $155.2 million domestically and $258.1 million internationally for a worldwide total of $413.3 million. In its third weekend, Mummy was knocked down to second place by the blockbuster arrival of Phantom Menace.
Mummy Returns's average per theater was the highest for any film playing in wide or limited release this weekend.
Written and directed by Stephen Sommers, Mummy stars Brendan Fraser and Rachel Weisz. It also features an appearance by wrestling star The Rock. The Alphaville Production was produced by James Jacks and Sean Daniel and executive produced by Bob Ducsay and Don Zepfel.
"Except for Lost World, which was a holiday weekend, it's the greatest opening ever," Universal distribution president Nikki Rocco said Sunday morning. Universal's The Lost World: Jurassic Park opened in 1997 to $74.7 million for the three day weekend portion of the four day Memorial Day holiday (May 23-26) weekend.
"What we did was we went into the history of Universal and we created a franchise that we truly believed could dominate the marketplace," Rocco explained. "We took a piece of Universal's history and created an unbelievable franchise. With appropriate sequel management, we brought back the cast, we brought back the director, we managed the cost and we had a great story. That's what made this so unique.
"Our exit polls are 90% in the Top Two Boxes (excellent and very good) and a 70% Definite Recommend. That's huge."
The film's PG-13 rating, she added, "broadened the base. Because of the fact that it's a bit fantasy, parents and kids alike can enjoy it. There's no blood. It's part of comic book fantasy. This is a picture that's an absolute thrill ride that will certainly have tons of repeat business."
Universal's 1932 classic The Mummy, directed by Karl Freund and starring Boris Karloff, was a horror film. So were the studio's continuation of the Mummy story in the 1940s in such films as The Mummy's Hand, The Mummy's Tomb, The Mummy's Ghost and The Mummy's Curse.
"They were horror films," Rocco noted. "That's what's so unique about how we built the franchise. We took a piece of the history and created this whole new thing."
Assessing the film's impact in the marketplace, Rocco observed, "We kicked off summer early. We reinvigorated the marketplace to record breaking numbers (of about $107.5 million for key films). Last year was a record (for this weekend) of $82.2 million. We also hold the biggest Friday opening with $23.4 million and the biggest Saturday opening with $26.8 million." Those are the biggest ever for any Friday or Saturday, she said, adding that "Lost World did $21.9 million on Friday."
Warner Bros. and Franchise Pictures' PG-13 rated action drama Driven fell one notch in its second week to a slower ESTIMATED $6.06 million (-50%) at 2,905 theaters (theater count unchanged; $2,084 per theater). Its cume is approximately $21.6 million.
Bridget Jones's Diary, the R rated romantic comedy co-financed by Miramax Films, Universal Pictures and StudioCanal and produced by Britain's Working Title, slid one peg to third place in its fourth week with a still attractive ESTIMATED $6.0 million (-20%) at 2,547 theaters (+15 theaters; $2,355 per theater). Its cume is approximately $44.7 million, heading for $55-60 million in domestic theaters.
Having only cost about $25 million to produce, Bridget will be profitable for its financing partners.
Dimension's PG rated family appeal thriller Spy Kids fell one rung to fourth place in its sixth week with a less playful ESTIMATED $4.0 million (-31%) at 2,815 theaters (-290 theaters; $1,420 per theater). Its cume is approximately $98.5 million, heading for $105-110 million in domestic theaters.
"It should hit $100 million by next weekend," Miramax senior vice president, marketing David Kaminow said Sunday morning.
With a production cost of only $35 million, Spy Kidswill be very profitable for Dimension.
Paramount Pictures' R rated suspense thriller Along Came A Spider dropped one slot to fifth place in its fifth week with a quieter ESTIMATED $3.8 million (-32%) at 2,573 theaters (theater count unchanged; $1,477 per theater). Its cume is approximately $60.0 million, heading for $65-70 million in domestic theaters.
"It's where we had it pretty much targeted," Paramount distribution president Wayne Lewellen said Sunday morning. "I had it in the low $60 millions originally. I think it has a shot to get into the higher $60 millions (like) $67 or $68 million. If it continues to hang on at this level, it could get even closer to $70 million."
Spider is the prequel to the 1997 hit Kiss the Girls, which did $60.5 million in domestic theatrical release.
Paramount's PG rated sequel Crocodile Dundee in Los Angeles skidded one rung to sixth place in its third week with a dull ESTIMATED $3.2 million (-31%) at 2,141 theaters (+17 theaters; $1,495 per theater). Its cume is approximately $18.0 million.
New Line Cinema's R rated drama Blow fell one step to seventh place in its fifth week with a quiet ESTIMATED $2.4 million (-28%) at 1,558 theaters (-155 theaters; $1,540 per theater). Its cume is approximately $44.2 million, heading for $50 million in domestic theaters.
Columbia Pictures PG-13 rated youth appeal comedy Joe Dirt, which was ninth last week, tied for eighth place in its fourth week with a slow ESTIMATED $1.5 million (-45%) at 1,783 theaters (-701 theaters; $841 per theater). Its cume is approximately $24.7 million.
Sony's Screen Gems division's R rated vampire tale The Forsaken, which was eighth last week, tied for eight place in its second week with a calm ESTIMATED $1.5 million (-50%) at 1,514 theaters (theater count unchanged; $991 per theater). Its cume is approximately $5.2 million.
There was a close race for tenth place based on studio ESTIMATES Sunday morning.
USA Films' R rated comedy drama One Night at McCool's, which was 11th last week, in its second week did a slow ESTIMATED $1.33 million (-47%) at 1,814 theaters (-4 theaters; $734 per theater). Its cume is approximately $4.7 million.
New Line Cinema's R rated comedy drama Town & Country, which was seventh last week, in its second week did a depressing ESTIMATED $1.3 million (-58%) at 2,222 theaters (theater count unchanged; $576 per theater). Its cume is approximately $5.2 million.
This weekend also saw the arrival of Universal's Pavilion of Women, arriving quietly to an ESTIMATED $0.016 million at 7 theaters ($2,312 per theater).
Columbia held 766 national sneak previews Saturday night of its PG-13 rated pre-summer youth appeal adventure A Knight's Tale.
The studio said Sunday morning that the sneaks were 75% full and generated very encouraging exit polls. Those on hand scored the film 85% in the Top Two Boxes (excellent and very good) with an 80% Definite Recommend. Columbia said the audience was divided evenly between males and females and those under and over the age of 25.
Tale opens May 11 at 2,800-plus theaters.
On the expansion front, this weekend saw Newmarket's R rated film noir thriller Memento widen in its eighth week, still holding well with an ESTIMATED $1.29 million (+1%) at 410 theaters (+86 theaters; $3,140 per theater). Its cume is approximately $8.4 million.
Columbia went wider with its R rated thriller The Tailor of Panama, continuing to hold well in its sixth week with an ESTIMATED $1.0 million (+7%) at 436 theaters (+77 theaters; $2,249 per theater). Its cume is approximately $9.4 million.
Lions Gate Films' R rated drama Amores Perros went wider in its sixth week with a quiet ESTIMATED $0.3 million (-41%) at 184 theaters (+11 theaters; $1,610 per theater). Its cume is approximately $3.4 million.
Directed and produced by Alejandro Gonzalez Inarritu, Perros stars Emilio Echevarria and Gael Garcia Bernal.
Warner Bros.' PG-13 rated comedy The Dish added theaters in its eighth week, continuing to hold well with an ESTIMATED $0.16 million (+5%) at 82 theaters (+22 theaters; $1,951 per theater). Its cume is approximately $1.3 million.
Miramax's R rated French thriller With a Friend Like Harry... continued to widen in its third week with a still encouraging ESTIMATED $0.16 million at 25 theaters (+13 theaters; $6,400 per theater). Its North American cume is approximately $0.6 million.
Harry is being released under Miramax's French film banner Miramax Zoe.
Directed by Dominik Moll, it stars Laurent Lucas, Sergi Lopez, Mathilde Seigner and Sophie Guillemin.
Artisan Entertainment's controversial unrated The Center of the World added theaters in its third week with an okay ESTIMATED $0.12 million at 32 theaters (+24 theaters; $3,885 per theater). Its cume is approximately $0.3 million.
Key films -- those grossing more than $500,000 -- took in approximately $107.46 million, up about 30.7% from the comparable weekend last year when key films grossed $82.22 million.
This weekend's key film gross was up about 71.67% from last weekend this year when key films did $62.60 million.
Last year, DreamWorks' opening week of Gladiator was first with $34.82 million at 2,938 theaters ($11,851 per theater); and Universal's third week of U-571 was second with $7.77 million at 2,701 theaters ($2,875 per theater). The top two films one year ago grossed $42.6 million. This year, the top two films grossed an ESTIMATED $76.2 million.