General News

Fox pulled a Sony with "Ned Devine"

By:
Jun 20, 2001 | 6:46am EDT

In the wake of last week's revelations that Sony faked reviews and movie fans to tout its movies, Fox has revealed a similar misdeed. The studio used an employee in a TV montage, raving that the hit 1998 movie Waking Ned Devine was "hysterical," Variety reports. Then Fox executive assistant Carol Lipson, who is now employed at Universal Pictures, reportedly appeared in a national TV advertisement posing as a typical moviegoer. Florence Grace, a Fox spokeswoman, said: "No one who works here has any firsthand knowledge of it." Sony has promised to institute a policy preventing such practices from happening in the future. Jack Valenti, president of the Motion Picture Association of America, called these incidents "aberrations" which were "stupid and unnecessary."

More General News