General News

Satellite radio begins ads on 19,000 movie screens

Aug 26, 2001 | 7:25am EDT

In one of the largest in-theater promotions ever, XM Satellite Radio began trumpeting its satellite-delivered digital radio service with a 60-second ad shown on more than 19,000 movie screens in 3,000 theaters over the weekend. The ad, part of a $45-million campaign handled by TBWA/Chiat/Day, will continue to be shown until XM launches on Sept. 12.

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