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Rapper Tyler, The Creator's Mountain Dew commercial pulled after controversy

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May 01, 2013 | 3:26pm EDT

Rapper Tyler, The Creator's new online Mountain Dew commercial has been pulled by PepsiCo officials for its portrayal of racial stereotypes and making light of violence towards women. In the ad, a battered white woman attempts to identify a suspect in a police line-up made up of black men and a talking goat, called Felicia, who makes threatening remarks to the victim, such as, "Ya better not snitch on a player". Following a series of complaints, PepsiCo bosses have apologised for airing the ad online and in a statement they accept how it could be deemed offensive. A spokeswoman for the company reveals Tyler, The Creator has also agreed to remove the ad from his YouTube channel. It's the second time this week Mountain Dew's rap partners have been attacked - the family of slain teen Emmett Till called for the company to drop Lil Wayne as a spokesperson after he disrespected the memory of the dead 14 year old in an unauthorised rap for Future's new track Karate Chop. Till was murdered in 1955 after upsetting white supremacists by flirting with a white girl in America's Deep South.

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