General News

Pamela Anderson bikini advert banned

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Jun 05, 2013 | 12:36am EDT

An advertisement featuring Pamela Anderson dancing provocatively in a bikini has been banned in Britain. The TV commercial for web-hosting firm Dreamscape Networks shows a man in a business meeting fantasising about his boss, played by the former Baywatch actress, covering herself and her brunette assistant in cream. After a number of complaints from viewers, Dreamscape executives tried to defend the clip by arguing it portrays Anderson as an "attractive, dynamic and confident" businesswoman. However, bosses at the Advertising Standards Authority (ASA) have now ruled the advert cannot be aired again in its current form, as it suggests female colleagues are viewed as sexual objects. The ASA states, "We considered the ad was likely to cause serious offence to some viewers on the basis that it was sexist and degrading to women."

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