Actress Julianne Moore has signed on as the new face of luxury fashion retailer Reed Krakoff. The Game Change star recently teamed up with the brand to shoot the brand's upcoming (13) autumn campaign at the French Embassy in New York. Explaining Moore was selected for the project because she exhibits "personal strength, confidence and a subtle sensuality," Krakoff tells Women's Wear Daily, "I have admired Julianne's extraordinary talent and unique style for many years and have been fortunate enough to get to know her on both a professional and personal level." The adverts will be released in September (13). This isn't the 52 year old's first gig as a spokesmodel - she's previously fronted advertising campaigns for Bulgari, L'Oreal, and Talbots.