General News

Cameron Diaz named artistic director of fashion company

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Jul 22, 2013 | 2:57pm EDT

Cameron Diaz has been named artistic director at fashion house Pour La Victoire. The Bad Teacher star will help design and market products and she will also have a hand in the company's shoe and handbag collections. Revealing she was initially nervous about the project, the actress tells Women's Wear Daily, "Pour La Victoire gives me the opportunity to create something timeless. There's a lot I have to learn about the business. I'm interested in learning how collections are created... I want to say that it's going to be fun, but it's deeper than that." Diaz is not only a spokesperson for PLV, she also owns an undisclosed stake in the brand. She says, "I don't do endorsements really. This is completely different. Being influential in a brand and in its (advertising) campaigns interests me. I love fashion. It's a large part of my life. What I wear is looked at. It influences what other people wear because that's just the world we live in." Her collection will not hit U.S. stores until next spring (14), but she will be sharing her favourite selections as part of the Cameron's Picks campaign later this year (13).

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