Actress Tiffani Thiessen lit up New York's Empire State Building on Wednesday night (02Oct13) to kick off an annual literacy campaign. The former Saved By The Bell star launched the Jumpstart Read For The Record campaign by lighting up the Big Apple landmark in a red glow. The Read for the Record campaign aims to highlight the importance of early education. Thousands of American adults and children will try to set a record for the largest shared reading experience by simultaneously reading children's book Otis on 3 October (13). Thiessen says, "As a mother and an avid reader, my hopes for Jumpstart are high. I want every child in America reading every day. Jumpstart's Read for the Record is another way to raise awareness of the importance of reading and the importance of providing high-quality early education to our children."