Rapper Master P is channelling Willy Wonka ahead of the release of his new album The Gift by hiding a $10,000 (£6,666) lottery ticket in the record's sleeve. Tickets will be placed in every CD cover, and one lucky fan will receive the cash prize following a raffle on 23 December (13). Sales of the record will also help boost the coffers of the hip-hop legend's No Limit toy drive, which provides Christmas presents for impoverished families. He says, "As I get better with time, the man upstairs has blessed me and continues to give me the inspiration to share my talents or should I say my gift with my current and new fan base of music consumers of all ages and ethnic backgrounds across the world. "With the holidays approaching and the economy being the way it is, many families will be unable to buy gifts for their loved ones and that's why I want to give everyone The Gift. Most importantly, I will be able to use my gift of music to help give back to underprivileged kids in many communities, and give them a chance to receive Christmas gifts that they would normally not be able to afford. It is my hope that this will encourage other artists to join me in this movement."