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Rapper E-40 launches wine brand

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Nov 01, 2013 | 11:47am EDT

Rap veteran E-40 is adding celebrity vintner to his resume after launching his own brand of wine. The Tell Me When to Go hitmaker, real name Earl Stevens, reveals he came up with the idea for his own collection of red and white tipples after years of developing his tastes sipping on fine wines. He says, "I wanted to create my own wine because I'm a huge wine connoisseur. I love wine and I got a name for myself, so I decided to make my own." The Earl Stevens Selections, which are all produced in Northern California, are available online in three flavours: Mangoscato, a blend of mango, citrus and apple; Function Red Blend, with aromas of raspberry and plum; and traditional Moscato. E-40 follows in the footsteps of fellow vintner Fergie and Nicki Minaj, who recently became an investor in Myx Fusions' fruit-infused wine beverages, while Sean 'Diddy' Combs, Ludacris and Dr. Dre all boast their own liquor brands.

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