Radiohead star Colin Greenwood has been named ambassador of a new initiative celebrating independent music venues across the U.K. The bassist is supporting the inaugural Independent Venue Week, which runs from 28 January to 2 February (14). The event raises awareness of small music venues around Britain with six days of gigs promoting new talent. Greenwood says, "I'm proud to be involved in the celebration and promotion of local gigs which gave us some of the best times in our musical life. They're all crucial for the musical development of the U.K. because they provide local artists with places to hone their show skills and a window to other musical worlds when a tour hits town. Some of my favourite musical memories are from these independent venues and the dedicated promoters and local crew who run them. Here's to a brilliant week in January and see you down the front!"