General News

Serge Pizzorno wants Starbucks boycott

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Jan 15, 2014 | 8:54am EST

British rocker Serge Pizzorno is calling on fans to boycott Starbucks over the company's U.K. tax scandal, insisting people power could cripple the coffee giant within days. The Kasabian guitarist was shocked when it emerged in 2012 that the U.K. arm of the high street chain had reportedly paid just $13.7 million (£8.6 million) in corporation tax over 14 years, despite boasting $4.8 billion (£3 billion) in sales. Pizzorno is adamant Starbucks would be in trouble within a week if the British public took a stand and refused to visit the company's coffee shops. He tells NME magazine, "If you stopped and thought about how much power we've got... With the whole Starbucks tax-evasion thing, if we all got together and said, 'Right, no one go to Starbucks,' it would only take a week to destroy a company."

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