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Drake inks deal with upscale French retailer

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Feb 05, 2014 | 9:05pm EST

Rapper Drake has inked a new deal with bosses at French retailer Colette to create an exclusive clothing line. The Started From the Bottom hitmaker is collaborating with the upscale designers to create the OVO Collection in honour of his October's Very Own record label. The fashion line will launch on 17 February (14), and Drake will be in the Paris boutique for a special appearance on 24 February (14), just before the highly-anticipated Paris Fashion Week kicks off. It isn't the first collaboration he's made in the fashion world - Drake signed with sportswear giant Nike in December (13) to oversee a line of sneakers.

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