General News

Dallas bosses pay tribute to Larry Hagman with new liquor brand

Feb 19, 2014 | 4:02pm EST

Bosses of U.S. TV drama Dallas are paying tribute to the late Larry Hagman with a new brand of liquor named after his iconic character J.R. Ewing. The veteran actor passed away in November, 2012 after a battle with cancer, and to honour Hagman and his lasting legacy, show executives have teamed up with three Dallas, Texas-based bottling companies to create J.R. Ewing Bourbon, the character's drink of choice. The four-year-old, 80 per cent proof liquor is distilled in Kentucky and the glass container features a screen-printed image of the Ewings' iconic home of Southfork Ranch. J.R. Ewing Bourbon will initially be released in 14 states in the U.S., to coincide with the third-season premiere of Dallas on 24 February (14), before a planned international sale by the end of the year (14).

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