Executives at DreamWorks Animation have teamed up with experts at themepark company Merlin Entertainments to develop a London attraction based on the Shrek franchise. Shrek's Far Far Away Adventure will open at the County Hall next summer (15). A statement from the companies' spokesperson reads, "This landmark attraction, which will transport visitors through a live interactive adventure featuring Shrek, Fiona, Donkey, Puss in Boots and other favorites from the beloved franchise, will see an initial roll out of six attractions over nine years. "The... experience will be based on a brand new adventure being written by the DreamWorks team. It will feature a Shrek interactive walk-through adventure, a character courtyard where visitors will be able to meet Shrek and his swamp friends, along with characters from Madagascar, Kung Fu Panda and How to Train Your Dragon." DreamWorks Animation CEO Jeffrey Katzenberg, adds, "We're excited to work with Merlin to build something that we think is going to be a singularly unique way to experience Shrek and his world. This attraction is going to be unlike anything that currently exists and will undoubtedly become a new type of destination for families."