General News

Avicii to launch pop-up shop for Ultra Music Festival in Miami

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Mar 12, 2014 | 1:41pm EDT

Top DJ/producer Avicii is set to launch a one-week only concept store in Miami, Florida surrounding his headlining spot at the city's Ultra Music Festival at the end of this month (Mar14). Fans of the Wake Me Up hitmaker will be able to buy branded T-shirts, bags and even condoms at the pop-up store on South Beach's Lincoln Rd. Announcing the launch of One Stop on Wednesday (12Mar14), Avicii's manager Ash Pournouri explains, "We don't take ourselves too seriously, (but) there's so much noise in the space of electronic music that if you want to grow and establish anything you have to be different." It's not the first time Avicii has come up with a novel idea surrounding an appearance at the dance music festival - in 2012, he brought ice-cream trucks to Miami and he renamed a top hotel the Avicii Hotel in 2010. Avicii One Stop will open for business on 24 March (14) and close a week later (31Mar14). Fans will also be able to buy Avicii hoodies, flip flops, temporary tattoos, iPhone cases and sunglasses.

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