General News

Shakira is new brand ambassador for Activia yogurt

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Mar 20, 2014 | 10:58am EDT

Colombian pop superstar Shakira is set to show off her famous dance moves in a new advertisement for probiotic yogurt brand Activia. The Hips Don't Lie hitmaker, who is known for her sexy stage routines, has partnered with bosses at The Dannon Company to front its Dare to Feel Good campaign, which features the slogan, "Feeling Good Starts from the Inside". Jeffrey Rothman, the firm's vice president of marketing, says, "This new campaign demonstrates the connection between how you feel when your digestive system is working well and your overall well-being. "Like no one else in the world, Shakira's performance illustrates how feeling good on the inside can help you feel wonderful overall." The new Activia commercial features the singer dancing in an enchanted forest to her track Dare (La La La). Actress Jamie Lee Curtis is also a spokesperson for Activia.

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