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Pitbull enters into partnership with Playboy Enterprises

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Mar 24, 2014 | 10:07am EDT

Rapper Pitbull has teamed up with adult entertainment giant Playboy Enterprises Incorporated to launch a series of collaborative projects. The Timber rapper, real name Armando Christian Perez, is hoping the partnership will raise his profile as a brand,, while executives at Playboy hope the rapper's involvement will re-energise the 60-year-old company's image. Pitbull says, "In order to become an iconic brand you have to partner up with one. What's more iconic than Playboy? It's an honor to partner with Playboy Enterprises." Playboy Enterprises chief executive officer Scott Flanders adds, "We're bringing new energy and enthusiasm to the iconic Playboy brand in our 60th year. Throughout our history we've collaborated with artists and cultural tastemakers who both embody the Playboy lifestyle and interpret it in their own images. Today we're taking a big step in re-interpreting our enduring brand for a new generation by welcoming Armando into the fold. His magnetic energy, charisma and style combined with his clear talent as an entrepreneur exemplify the aspirational lifestyle that defines our brand. We're looking forward to doing some great things together." The first example of the team-up, designed as a "creative cross-pollination" between the two parties, will be the new video for Pitbull's single Wild Wild Love, which was filmed at the Playboy Mansion earlier this month (Mar14).

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