British rocker George Craig is causing a stir on the London culinary scene after launching his first restaurant. The One Night Only rocker has been hosting a pop-up eaterie called Check On with his chef pal Terry Edwards since last year (13), and they have now landed a permanent spot called The Pearl, which is part of The Dolls House venue in London's trendy Shoreditch. Craig, who dated actress Emma Watson after meeting her on a Burberry modelling campaign, admits his new career as a restaurateur has bemused his fashionable friends, especially the design house's boss Christopher Bailey. He tells London's Evening Standard, "Bailey is amazing. He champions young British talent. Although when I told him I'd moved into food he was surprised. "When I was 17 I worked on my first campaign modelling for Burberry. Mario Testino was the photographer. I was this naive kid and didn't know who he was." Craig is now dating British pop star Diana Vickers.