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Gwyneth Paltrow launches new hair project with longtime friend Babaii

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May 28, 2014 | 2:22pm EDT

Gwyneth Paltrow has teamed up with celebrity stylist David Babaii to help trendy Americans achieve perfect hair. The couple has been recruited to help develop new projects for bosses at Blo, America's blowdry bar. Longtime pals Paltrow and Babaii have worked together on hair-related projects before and created a private blowdry salon for members of the actress' trainer Tracy Anderson's studio, and now their partnership has really taken off. Babaii tells People.com, "I am just so excited and so is Gwyneth. I get to work with someone that's been my dear friend and inspiration for so many years. How much better can it get? "Gwyneth is so smart and cool and we work so well together. We've been friends for 12 years, and she's been such a support to me with everything. When we opened our first blow dry bar with Tracy Anderson, it was for members only, but there was overwhelming demand." And their new clients are in good hands - Babaii has styled Nicole Kidman and Sarah Jessica Parker, among others.

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