Country star Taylor Swift and actress Rachel Mcadams are teaming up with officials from the American Library Association to promote the importance of reading. The pair will share its love of reading in new advertisements for the READ campaign, which will feature the actress and the singer posing with one of their favourite books. Swift's commercial, which debuted on People.com on Friday (06Jun14), features her holding a copy of Lois Lowry's young adult novel The Giver - an appropriate choice since she stars in the forthcoming film adaptation, alongside Meryl Streep, Jeff Bridges and Katie Holmes. Swift and McAdams are the latest in a long line of celebrities to join the READ campaign - other participants include Daniel Radcliffe, Henry Cavill, Orlando Bloom, Eva Mendes, Hugh Jackman and Oprah Winfrey. The ALA cause is a good fit for the Love Story hitmaker - she helped to support her hometown library in the aptly named Reading, Pennsylvania by donating books.