The Lost In Translation star, 21, joined L'Oreal only weeks after her two-year contract with Calvin Klein fragrances ended.
Johansson will be seen experimenting with different hair colours in the ads for L'Oreal's new line HIP High Intensity Pigments.
Johansson enthuses, "It's wonderful to be working with L'Oreal, a company that has celebrated independent women for years. I'm very excited to be part of this campaign, which is modern and fashion forward."
Article Copyright World Entertainment News Network All Rights Reserved.