Celebrity News

Longoria and Sheridan Touted for Ultimo

By:
Jan 17, 2006 | 6:45am EST

Desperate Housewives beauties Eva Longoria and Nicollette Sheridan are reportedly top choices to replace Rachel Hunter as the new body of Ultimo underwear.

Supermodels Heidi Klum and Cindy Crawford are also rumored to be in the running for the role, occupied by Hunter since 2004 when she replaced Rod Stewart's fiancé Penny Lancaster, according to Vogue.com.

A source says, "A decision will be made in the next couple of weeks. The current favorites are Eva and Nicollette - with Eva way out in front.

"The American connection is important as Ultimo is about to hook up with a big New York store. Rachel's modeling of Ultimo bras and lingerie has generated $32 million of publicity in two years. Having someone like Eva on board will double or triple that."

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