Jewel Jam, which can be played on a cell phone, is made by video-game maker Gameloft--who are set to create an entire series of Paris Hilton games.
But the company was left red-faced last night when their celebrity endorser appeared totally clueless at the Los Angeles Convention Center for the Electronic Entertainment Expo.
Hilton, who arrived late, said, "I'm really excited to have my new video game, Diamondquest. Thank you all for coming, and you can download the game."
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