He's already the self-proclaimed "Party King," but obviously that wasn't enough for Andrew W.K.
Starting on Wednesday, June 19 at 7 PM, W.K. will drum for 24 hours in an attempt to set the extremely specific "Longest Drum Session in a Retail Store" world record. As a part of Viacom's O Music Awards' Live Music Festival, an online music festival featuring more than 50 artists from various musical backgrounds, W.K. will drum continuously from Time Square's Oakley flagship store. The party god is following in the footsteps of previous O record setters, including The Flaming Lips, who claim bragging rights for the most multi-city shows played in 24 hours (eight), and Chiddy Bang, who set the record for the longest freestyle rap (9 hour, 16 minutes, and 22 seconds).
Not without moral support, W.K. will be joined by several guest drummers in his attempt, beginning with Roots drummer and frontman, Questlove. In an interview with The Hollywood Reporter, W.K. reveals, "Some of these I would consider the greatest drummers in the world. People that I've admired for years and years."
So why is W.K. going through with this after telling MTV he is "completely mortified and horrified by the ramifications of this challenge"? Maybe he's just trying to stay Fresh+Sexy.