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Fascinating fact

May 05, 2010 | 9:15am EDT

WILLIAM SHATNER's tough-talking commercials for online travel company Priceline.com are paying off in a big way - the actor has reportedly made a $600 million (£375 million) fortune because he asked to be paid in stocks instead of cash. Priceline's stock soared to more than $250 (£156) last week (ends30Apr10) - a big jump from when he signed on with the company a decade ago, when stocks were valued at less than $2 (£1.30) a share.

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