James Franco has decided that he wants to be Hugh Hefner. It's a sentiment a lot of men have harbored. But the difference is: James Franco actually can be Hugh Hefner.
The developing film Lovelace, a biography of pornographic actress Linda Lovelace with Amanda Seyfried playing the lead, involves (pretty understandably) a small appearance by the character of Hefner; Franco has decided he is interested in playing this role. The actor was previously considered for the film's depiction of Chuck Traynor, Lovelace's extremely abusive husband and manager. The role eventually went to Peter Sarsgaard.
Azaria will be playing Jerry Damiano, who wrote and directed Lovelace's biggest film, Deep Throat. Cannavale and Chris Noth will play two business partners of Traynor. Finally, Patrick will take on the role of Lovelace's father John Boreman, who is defined by the mixed feelings he has over his daughter's career choice. The newcomers will join a cast including Seyfried, Sarsgaard, Wes Bentley, Sharon Stone and Juno Temple.