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'RoboCop' Reboot Goes Viral with OmniCorp Website

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Jul 08, 2012 | 12:04pm EDT

ALTIn an effort to be totally hip to The Mighty Interwebs, the marketing campaign for this year's RoboCop is taking a bit more of a viral approach to teasing out its wares. The remake of the 1987 Peter Weller film that spawned two subsequent sequels features a new cast and robotic toys even shinier than the originals.

The reboot's new cast is highly impressive, with the likes of Gary Oldman, Samuel L. Jackson, and Abbie Cornish on board, with the man-is-he-ever-going-to-be-good-at-being-bad Hugh Laurie taking on the role of super-evil OmniCorp executive.

The OmniCorp website features several sections that are currently marked with "Access Denied" upon clicking, but you do get a sneak peek at what's in store for the film--including a video extolling the virtues of robotic city safety and the above picture of the ED-209 battlefield brawler. (Because surely nothing can go wrong with a robotic thing programmed to fight wars handling city security!)

OmniCorp's vision statement reads: "For a half-century, these words have set the framework upon which OmniCorp has aimed to build a brighter world. We don't do passive technology. At OmniCorp, our solutions generate a beacon of safety that we shine upon on the dangers of the day. No matter the obstacle - political, cultural, philosophical - we pursue our convictions around the globe to secure peace of mind at home. And when this requires bold new direction, we never allow doubt to shrink our duty. When your quality of life is in the balance, our leadership team will tip the scales. Our products have elevated your lives. Our people have inspired your future. Our passion will always be at your side." Yep, sounds pretty much like a creepy overlord mega-corporation gone-devious to me! Especially that "we don't do passive technology bit"--so foreboding! In any event, check out the video below and let us know what you think about the RoboCop remake, set to come out in 2013.

The RoboCop reboot is slated to be released August 9, 2013.

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[Image Credit: Sony Pictures]

Follow Alicia on Twitter @alicialutes

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