Studio execs will often use expressions like, “This is a real movie,” and “We’ve got the goods.” That’s the case here for Paramount with this long-awaited, much buzzed about third sequel to Raiders, featuring the iconic Indiana Jones character. Lucasfilm and Steven Spielberg have delivered a completely unpretentious, entirely enjoyable ‘popcorn movie,’ and it will hit the mark for both Baby Boomers, who grew up on Indy, and a new generation of moviegoers.
From a box office perspective, the disastrous opening for Speed Racer and the softer-than-expected start for The Chronicles of Narnia: Prince Caspian has created a perfect release date for Kingdom of the Crystal Skull . As of Sunday, after seeing the film and checking the very latest industry tracking, I think that the number to look for is $173M.
Here is how Kingdom of the Crystal Skull can get there for the Thursday-thru-Monday period: $45M Thursday, which will include Wednesday after midnight screenings, $34M Friday, $36M Saturday, $34M Sunday and $24M on Memorial Day. That is a tall order, but very possible. That would make it the All-Time second-best, four-day Memorial Day weekend opening, trailing only Pirates of the Caribbean: At World's End. More importantly, Kingdom of the Crystal Skull would become the All-Time Best Five-Day opening surpassing Star Wars: Episode III - Revenge of the Sith’s five-day record of $172.8M.
This will be a particularly exciting Memorial Day weekend for Paramount. The studio will almost certainly have the No. 1 and No. 3 movies for the period with Kingdom of the Crystal Skull scoring huge and Iron Man, the Marvel box office juggernaut, likely grabbing at least $20M over the four-days. The studio will likely account for as much as 70 percent of all of the box office generated by the Top 10 films over the holiday.